As mentioned in one of the earlier articles in here:
In former NW MDM versions there was the way to have SAP consulting set up database views on top of the standard data model of NW MDM, providing more logical and joined master data information, that was then used as to access the data.
The standard way to achieve this is using the dbviews on the MDM repository to provide an easy to consume flat view of master data objects (like Customer, Materials, ..) within your MDM database. Then you create a database connection to your MDM repository database where the dbuser is able to access the created dbview and you can easily add the views (like tables) to your IS project, voilà you can do profiling, bind your validation rules, create scorecards etc. on the dbviews like on any other physical table you know from RDBMS.
You can find more details on the dbviews and how to generate them with an additional tool here:
http://scn.sap.com/thread/1815174
or here
http://scn.sap.com/message/13457855#13457855
Niels